New Era® and Japanese illustrator and YouTube personality Naoki Saito (さいとうなおき) have released their first-ever collaborative capsule, available from June 26, 2026.

Saito, widely followed for his instructional illustration content and his work on trading card game art, drew an entirely original character for the collaboration: “New Era-chan,” a mascot figure whose design bridges his anime-inflected illustrative style with the American headwear brand’s iconography.

The collection spans headwear, bags, and apparel, all featuring the New Era-chan graphic. Every item ships with a random card from a set of four, and boxed headwear includes a New Era-chan keychain. The presentation — collectible packaging, random-insert cards — nods directly to the trading card culture that Saito is closely associated with, adding a collectibility layer to a straightforward capsule.

Available at New Era® Japan stores and online. https://www.neweracap.jp/