Author

Geoffrey Guyonnet

Genre

Fashion

BUFFER × DYDO

By Buffer

Buffer, the Shibuya-based streetwear label with roots in Japanese urban aesthetics, is releasing a new collaborative collection on June 27, 2026, spotlighting DyDo Drinco — one of Japan’s pioneering canned coffee companies.

The collaboration was born from Buffer’s appreciation for DyDo’s distinct vending machine culture, a brand of commerce that has shaped the everyday visual landscape of Japanese streets for decades. In a country where vending machines are as much furniture as function, DyDo has long been a fixture.

Drawing on the original package design of DyDo Blend Coffee, which debuted in the 1970s, Buffer applies its own filter to translate a piece of street-level commercial nostalgia into contemporary fashion. The result is a T-shirt, 6-panel cap, and socks — all unisex — each carrying a graphic that bridges beverage heritage and current streetwear sensibility.

Available from June 27 at the Buffer Store in Shibuya’s Jinnan district and online at http://www.buffering.jp/